As part of GCA’s work for African + Eastern, one of our tasks was to mirror Ciroc’s global ‘On arrival’ campaign, shot by one of the most sought-after fashion photographers in the world: Mario Testino. In order to achieve a campaign to compliment the theme and standard of the Ciroc’s global campaign, we teamed up with Harper’s Bazaar Arabia and Esquire Middle East to shoot our own version of #MyArrivalDXB in Dubai.



SHIFT, the region’s leading marketing & distribution company of consumer electronic accessories, hosted #TechFashionDXB16 show – Dubai’s first tech-fashion event on 17th of October, 2016 at The Fridge warehouse in Al Serkal Avenue. The event showcased a curated selection of the latest top mobile accessories and gadgets along with the global launch of iPhone 7 accessories and acted as a platform for retailers, media and bloggers to get a first look at how technology has become fused with fashion in the 21st century.