SHIFT, the region’s leading marketing & distribution company of consumer electronic accessories, hosted #TechFashionDXB16 show – Dubai’s first tech-fashion event on 17th of October, 2016 at The Fridge warehouse in Al Serkal Avenue. The event showcased a curated selection of the latest top mobile accessories and gadgets along with the global launch of iPhone 7 accessories and acted as a platform for retailers, media and bloggers to get a first look at how technology has become fused with fashion in the 21st century.
“Our smart devices have become such a vital part of our lives, literally never leaving our sides,” said Mazen Khanafer, Managing Director at SHIFT. “It’s only natural for us to want to personalize our mobile devices with gadgets which speak to our different lifestyles and fashion preferences, transforming them into an extension of ourselves.”
Set to take place annually, this is the first event of its kind in Dubai and the first event outside traditional trade conferences hosted by SHIFT.