Public relations builds credibility, boosts your popularity and brand appeal creating positive impressions that build revenue. It is the most affordable and effective method to increase brand awareness and exposure while delivering measurable results. GCA elaborates highly tailored and targeted PR campaigns placing your brand, products, and services directly in front of your target audience. We develop long term strategic communication programs and create captivating brand stories that resonates powerfully with your audience while achieving your business goals.
Every business has its unique brand identity and messages. Our business is to convey your brand philosophy, unique story and offerings to create a community of fans resulting in increased ROI. GCA strives to make sure your brand is presented in the best possible light through tailor made stories and targeted media planning and distribution. While traditional advertising and marketing focuses on pushing sales. Public Relations operates on a pull strategy by building your brand image and popularity through bespoke and earned media strategies making your brand a true client magnet. Let’s talk about a game changer!
We work closely with trusted and highly influential intermediaries – top tier Online, Print and Broadcast Media, influencers and leaders of opinion, industry spokespersons, stock analysts, investors, trend setters, industry leaders, bloggers and influencers to help generate word of mouth and promote your brand in your target market. Whether it’s a new business opening, expansion or a new brand or product launch – we tailor our list to ensure the target demographic for each brand is met. Putting the right brand into the right hands every time.
Our team of experts have been working in the region for over 10 years across a variety of industries – hospitality, retail, fashion, food and beverage, real estate, travel and airline. See the highlights of some of our work below.
As part of GCA’s work for African + Eastern, one of our tasks was to mirror Ciroc’s global ‘On arrival’ campaign, shot by one of the most sought-after fashion photographers in the world: Mario Testino. In order to achieve a campaign to compliment the theme and standard of the Ciroc’s global campaign, we teamed up with Harper’s Bazaar Arabia and Esquire Middle East to shoot our own version of #MyArrivalDXB in Dubai.
ARES Performance was created with one simple goal – to provide its customers with the ultimate in bespoke luxury automotive design and engineering. ARES chose GCA to manage the opening event and PR of their showroom based in Dubai. Our overall objectives were to position ARES as the leading showroom of automotive excellence, to increase brand awareness across the GCC market. target VIP clienteles for new business, identify and facilitate strategic partnerships.
In March 2016, GCA’s Events and PR team worked with Majid Al Futtaim (MAF Fashion) to launch the first INTROPIA store in Dubai. While Spanish fashion brand launched its new global branding concept, this event also became the first single brand fashion show ever hosted by Mall of the Emirates.
GCA was responsible for the event programme and PR for the inaugural flight from Toronto to Dubai. This involved a 150 person dinner with live entertainment as well as guest list management and media relations. The team secured coverage in all the major targeted outlets in Arabic and English including: Gulf News, The National, Al Ittihad, Al Khaleej, Al Wahda, Al Bayan, Business Traveler.
GCA hosted a gala dinner for 150 pax at the Park Hyatt Hotel, with a thematic based around ‘All things Canadian’. We developed a menu with the Chef based around Canadian food, with a ‘Cirque Du Soir’ entertainment element that created a unique energy within the ball room.
From idea to final concept – GCA built and executed the secret supper idea for Peroni as a way to build brand awareness outside of the bar scene. The series involved 5 dinners in bespoke locations around Dubai with a guest list that included key opinion leaders from the a variety of sectors. Awareness was created through social media and word of mouth. Despite Dubai being a dark market for media the team managed to secure pieces in: The National, Hello, Ahlan and Emirates Woman. Social Media: The digital team created and managed the content and posting for the Peroni Nastro Azzurro page – resulting in over 100,000 followers and thousands of engagements.
We wanted to move away from the regular collection launch and create an interactive experience that would engage the media to tell stories about the eyewear industry. So we brought the media to us….. As part of the new season campaign for Rivoli eyewear brands, GCA held a ‘Face Styling’ event with influencers from throughout the region and top tier English and Arabic media. The event was held in the courtyard at the One and Only resort with locally renowned stylist Sally Matthews on hand to consult on the ‘Face Styling’. Before the event, select staff members from Eyezone retail stores were trained by Sally to help with styling, not only for the event but as a new initiative for all the Eyezone retail stores. As a direct result from the event, Rivoli received photo-shoot requests from publications such as Harper’s Bazaar Arabia and The National along with heavy social media coverage from the invited guests. To increase exposure from traditional product placement, GCA created specialised pitches for English and Arabic publications on the ‘Face Styling’ story and offered select media the opportunity to hold competitions focusing on determining your face shape. Along with product coverage and photo-shoot inclusions, the ‘Face Styling’ story was featured in Cosmopolitan, Harper’s Bazaar Arabia Online, Esquire Online, VIVA, Style Magazine and The National.
One of the most revolutionary brands in combining active-wear with fashion and we wanted to build on that exciting movement…. Beyond product placement we pitched lululemon our ideas for strategic communications for the launch of the brand in the region. As a result we were responsible for top tier media relations and one on one interviews for the CEO as well as targeted activations with The Canadian Consulate, The National Cycle to Work Day and Dubai International Film Festival. Coverage included: The cover of The National arts and life section – articles in Women’s Wear Daily, Gulf News, Conde Nast Traveler, Women’s Health, Al Bayan, Al Khaleej. A relationship with the Canadian consulate was also developed. Dubai Film Festival: Lululemon used the “Sweat” campaign to offer celebrities and VIPs at DIFF the opportunity to “Sweat it out” in Dubai. Each guest at DIFF was offered the opportunity to partake in private classes at partner studios across Dubai including: Pilates, Yoga, Flywheel, Paddleboarding.
