About GCA

Since it’s inception in 2013, GCA has earned a reputation as the go-to agency for innovative and Impactful PR in Dubai and the Middle East. In Q4, 2017, GCA introduced a regional Public Affairs team based in Dubai. We work closely with our clients to develop long-term public affairs and communications programs based on their business objectives.

Our reputation has been built by delivering world class engagements and PR/PA solutions. We are recognized in the PR community as being a cutting-edge boutique agency employing design thinking, holistic approaches and embracing new forms of communication that are being adopted by communications experts around the world. We can provide innovative and “out of the box” solutions to your Public Affairs & Public Relation challenges.

It’s about interaction, ideation, collaboration, planning and story-telling. Our strength stems from our deep understanding of the region, the quality and expert experience of our human resources and our unique network of strategic partnerships.

In a world submerged by a constant flow of information, our approach is based on a “3T” philosophy: Tailor-made, Targeted and Traceable.

Our Public Affairs & Public Relation solutions and strategy offerings increase business value through targeted international business and policy deliverables, CSR outputs, media coverage, business associations, strategic partnerships, awards, speaking engagements, and digital media content

GCA Management

Aziz Mulay-Shah - Managing Director

Aziz Mulay-Shah is a former senior Canadian diplomat and the Managing Director of public affairs at GCA. His career, spanning over 20 years, includes assignments as a Canadian negotiator to security arrangements between the international community, the Palestinians and Israel; leading government delegations to international summits at the United Nations; and working as a senior advisor on strategic communications and Middle East policy for Canada's Prime Minister. More recently, Aziz has worked as a leader in the anti-corruption practice of a Big Four firm and was engaged in international relations academic work in Dubai. In his spare time, Aziz is involved in community engagement activities as a means to enhance municipal level governance. Aziz specializes in public affairs policy and procedures, Corporate Social Responsibility, strategic communications management, media and crisis communications, diplomatic protocol, and international commercial policy analysis. Aziz holds advanced degrees in International relations and diplomacy from the University of Amsterdam and the Global Affairs Canada Diplomatic Institute.

Ahmad Hamoud - Director

Ahmad is a strategic communications consultant and trainer with a diverse background including journalism, agency practice, broadcast and new media. His expertise of the Middle East PR sector goes back so many years. Ahmad has delivered successful campaigns throughout the region for a variety of corporate, government, healthcare and consumer clients.

GCA Partner

GCA is proud to announce a strategic partnership with Haus of Hendricks (hausofhendricks.com) – one of the leading boutique agencies dedicated to holistic brand strategy solutions from inception to implementation. This partnership is of two independent agencies coming together to join forces as a means to meld the creativity with the analytical, the ideation with implementation, and the strategic with the tactical. Our philosophy is to play to each other’s strengths – that of creative branding with public affairs strategizing, to provide a range of new solutions for clients around the world.

Haus of Hendricks, provide the critical path to allow brands to launch, relaunch, diversify and grow. We stand united when understanding your key business prosperity priorities, brand values and your version of success.

Our philosophy is to work alongside companies who want to solve a national problem and who have a desire to create social change. Our vision is to recommend strategic opportunities through our relentless practice in consultation, implementation and design.

Beyond traditional boundaries, Haus of Hendricks and Global Communications Agency believe in using the synergy of strategy, art, design and communication to create profitable brands.

Haus of Hendricks elevate brands through our distinctive creative talent, local insights and innate curiosity. Working with international brands across a multi-cultural audience, we bring ideas to life from strategy right through to the design and development. We believe in work that is engaging, empowering and most importantly, memorable.