#GFExperiments | UAE's Most Experimental Bartenders Showcase Glenfiddich Experimental Series

Earlier this year Glenfiddich launched a hunt to find the world’s most experimental bartender. This global search aims to recognise and reward maverick individuals who collaborate with artists outside of the traditional drinks world in order to create a more surprising, inventive drinking experience.

On 28th September the Glenfiddich Experiments hosted an event at Industrial Avenue, The Westin Mina Seyahi, where 5 deserving finalists (Isaac Viner and Sigrid Sarv from Weslodge Dubai, Emilio Valencia from El Sur Dubai, Gayan Fernando from Hakkasan Abu Dhabi and Giacomo Vezzo from Toro Toro Dubai) showcased their own interpretation of how to best serve of Glenfiddich. Each bartender collaborated with a master of another field, such as a musician, chef, designer or artist, to co-create a unique drinker experience inspired by Glenfiddich. This was the first of a series of Glenfiddich Experiments events created to push the boundaries of whisky perceptions and champion the brand's maverick spirit.

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Glenfiddich #GFExperiments - Dubai

Emilio Valencia from El Sur was announced the winner at the end of the evening which involved blind taste testing, virtual reality headset, live glass blowing and samples of the brand new XX and IPA whiskies from Glenfiddich. Emilio will now go on to represent the UAE amongst finalists from around the world to the Glenfiddich Experimental Bartender Academy in Scotland, where he will compete to win the priceless opportunity of bringing their idea to life. The overall winner will earn a reputation as The World’s Most Experimental Bartender, with their creativity being showcased globally.


VIDEO: #GFExperiments - Liquid Drumming by Walter Scalzone

One of the highlights of the evening was the "Best Drums in the Valley" - Liquid drumming performance by a professional percussionist Walter Scalzone who represented Toro Toro Dubai in partnership with their Bartender Giacomo Vezzo.

PRE-EVENT VIDEO: UAE Finalists of The Most Experimental Bartenders Competition 2016